
If you have never heard of twitter.com then you need to check it out. Its hard to explain so I will use the official definition: "Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"
Its a little more than that but its easy to pick up.
Anyways, so I have been using it for about 6 months and everything has been 100% for personal use but I see people are beginning to explore the business options. The network of people you have is the most valuable thing in twitter and from that network you find yourself being informed of anything from news to someone's opinion of a hiking trail. The free flow of communication is great for getting to know a city, cause or hobby as there is likely someone with that same interest twittering. The limits to this will be amazing as it grows from just a geek (a compliment now) thing to celebs and news media now twittering.
Knowing that there are some people that are going to use it to help there business. The question is how. As I said your group of people are valuable and you SHOULD NEVER treat them otherwise, so no spam or anything else that makes them feel like your not a normal tweep (twitter friend). People however do like offers or contest as some twitter users have put up iPhones (@kevinrose) or computers (@jasoncalacanis) to whomever is their follower #X. Also I have seen one local tweep putting up a free one page website with hosting for a year for any follower interested. These ideas work and people do not view them as anything but a fun contest or giveaway, no problems there but it does drive up their numbers or exposure.
Perhaps non-personal information is the method then, allow people to give you info that could help you in some fashion. Perhaps someone puts up an account that named Boston_Bars and asks every bar in town to tweet (individual message) what their specials are for that night or who is playing that night. This idea can be applied in many forms and can be used to spread and gather information for anything. To use this in your business is the challenge, the information can be provided from people that genuinely want to help gather info for themselves and others.
Taking the example of the Boston_Bars, those bars benefit by getting the exposure of letting people know what going on which can be very tough. So their benefit is clear but perhaps you turn that info into a website? No harm in that, maybe Boston_Bars results in launching a site that shows all the twitter info in realtime and allows people to submit reviews of the nights events or specials. The limits are almost endless as long as the people are there, thats why the tweeps are the most valuable.
As for now I'm sticking to the personal twittering but the opportunities are out there as long as people know what the most important assets are.
FYI: email me for my twitter name.







